From a cold list to a booked pipeline of US custom home builders.
Atlas Studios is an SEO & web design agency targeting custom home builders, architects, and remodelers across the US. We ran three campaign segments with a 4-touch cadence, reaching decision-makers who don't check LinkedIn and already get 50+ cold emails a month.
The numbers we delivered, all verifiable.
Decision-makers who don't check LinkedIn.
Custom home builders, architects, and remodelers are a tough audience to reach. They live in the field, not on LinkedIn. They already receive 50+ cold emails per month from generic marketing agencies, SEO shops, and lead-gen vendors, most of which they instantly delete.
Atlas Studios needed an outreach channel that would actually cut through the noise, land in the right inbox, and produce qualified conversations with owners who control the budget. Referrals alone weren't scaling. Paid ads weren't attracting the right firms. They needed a system.
Three pillars, and three parallel campaigns.
Proprietary data sourcing
Business intelligence built from public records, not Apollo or ZoomInfo. We surfaced email addresses that aren't in any database, reaching inboxes with far less cold-email competition.
Research-level personalization
Every email referenced something specific to the prospect a recent project, a portfolio piece, a regional angle. Recipients noticed. They told us in the replies.
Three segments running in parallel
Builders, architects, and remodelers each got their own campaign angle, sequence, and copy variant. A/B tests ran inside each segment to compound the open and reply rate.
What prospects actually said, verbatim.
Replied "Sure. Impress me." then "I’m interested." then "Friday at 1pm works.", all in under 24 hours.
Every metric from the campaign, no cherry-picking.
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