From a cold list to a booked pipeline in under 90 days.
A strong offer for law firms, no consistent way to reach them. We built a custom outbound system for solo and small-firm attorneys across English-speaking markets, dedicated infrastructure, multi-step sequences, hand-personalized openers.
The numbers we delivered.
A great offer with nowhere to land.
The offer worked, early clients were converting and renewing, but the pipeline was 100% referrals. Founder Rob Wynn spent more time on outreach than delivery, and nothing he'd tried was scaling:
- LinkedIn outreach was hitting connection limits before it found product-market fit.
- Paid ads bled budget without producing meetings with the right kind of attorneys.
- Hiring an SDR meant a 4-6 month ramp before the first qualified meeting.
The brief: book qualified meetings with attorneys actively spending on growth, in a market big enough to scale into. Within 90 days.
Three pillars that made the campaign work.
Tight ICP, hand-built lists
Attorneys sourced across 6+ databases, then enriched and filtered by hand, practice area, firm size, geography, hiring signals, until every contact fit the offer.
Dedicated sending infrastructure
Three separate sending domains, each warmed 12 days before any cold contact, capped at 30 emails/day per mailbox. Zero impact on the primary domain.
Personalized, human-written copy
Every email opened with a real reference to the prospect's practice, not a mail-merge token. Every reply, positive or negative, was answered by a human in the brand voice.
90 days, week by week.
ICP workshop & infrastructure setup
Joint workshop to sharpen the ICP and offer angle. Three sending domains purchased, configured (SPF, DKIM, DMARC), and warm-up started.
List building & copy drafted
2,400 prospects enriched and filtered. Three opening-line angles tested in a 5-step sequence, written from scratch for InfluxJuice's voice.
Soft launch + iteration
First 600 prospects emailed across two angles. First 4 positive replies came in by day 18. Subject line iterations doubled the open rate by week 4.
Volume scaled, reply triage refined
Daily volume scaled to 90 contacts. Reply triage process tightened, positive replies routed to the calendar within 2 hours, objection-handling templates added.
Steady-state pipeline
Campaign settled into a steady rhythm: ~2 booked meetings per week, ~3 qualified leads on top. Weekly performance reports + bi-weekly strategy calls.
A sample of what landed in the inbox.
Every quote below is a verbatim reply from a live campaign, lightly trimmed. Names, companies and identifying details are redacted.
I noticed you started out as a self-taught computer tech… We rank litigation law firms on Google without ads. Worth 15 mins to see if it fits? Cool if not.
“Well, I give you credit for an actually personalized approach, you managed to catch my attention (the first such email to do so). Yes, I’d be up for a chat. Let me know what times work on your end this week or next.”
Noticed your role as a producer on [two major TV cooking shows]. How do you integrate that creative experience into your legal practice?
“Yes, I am interested. Cara on my team will be in touch with you to learn more, please loop her in directly. We’ve been looking for someone who actually understands what real estate firms need from a marketing standpoint.”
“Please give me a call next Monday 502-XXX-XXXX thank you very much”
“I love this email. I will try to reach out to you shortly but I’m too busy right now.”
I found your practice on LinkedIn and saw you created [a patent-themed comic and game]. That shows you make patents clearer and more approachable.
“Interested. Send me a link of your choice… Feel free to send me a quote.”
A note about the firm’s own animated mascot project.
“Thanks for your kind words. Getting our name out is something we would like to follow up on. We’re working on an animated [mascot] bot… let’s talk.”
In Rob's words.
Fabian generated 17+ qualified leads and successfully booked 8 high-ticket discovery meetings with genuinely interested prospects. Beyond lead generation, he helped set up our CRM and built custom automation systems that streamlined our entire outreach process. What stood out most was his professionalism, work ethic, and commitment to delivering measurable results. I'd recommend Fabian to any business looking for someone who can execute reliably and deliver real, documented results.
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